LENOVO
2019
Synopsis
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Immersive installation for Lenovo at MWC 2019 in Barcelona, featuring a six-meter-tall Rube Goldberg-style structure with ten digital screens connected by mechanical elements. I led the team that built the practical sets featured on the installation screens.
Category
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Advertising
Immersive Installation
Role
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Lead Model Maker
Set Dresser
Credits
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Production Company: 1stAveMachine / Tronco
Directors: Antonio Balseiro / Diego Berakha
Production Designer: Marilina Martignone
Art Direction: Marilina Martignone / Edu Escalante
Lead Model Maker: Julieta La Valle / Julieta Iacono
Lead Set Dresser; Julieta La Valle / Julieta Iacono
Mechanisms: Protocultura / Pablo Kondratas
3D Design: Edu Escalante / Pablo Brancatella / Seba Morales / Caro Carballo
Art Assistant: Ailin Cinalli
CD: Soledad Torres/ Florencia Cammilleri / Larisa Barreda / Belén Guerra