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PANERA BREAD

2014

Synopsis

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Commercial for Panera Bread. I led the team of model makers and paper engineers in creating the pop-up book that drives the storytelling in the commercial.

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Category

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Advertising

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Role

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Lead Model Maker

 

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Behind the Scenes

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Credits

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Client: Panera Bread

Director: Antonio Balseiro, Diego Berakha

Designer: Juan Elizalde

Lead Model Maker: Julieta La Valle / Marilina Martignone

Model Makers: Julieta Iácono / Paula Jácome / Renata Gelosi / Julieta Soloaga / Sofía Martignone / Verónica Arcodaci / Fernanda Maglione 

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